Cosmetic Launch Roundup: July 17-23, 2022

Sakura Moon Beauty released its grungy fall palette, The Elder Emo, satisfying all makeup addicts who prefer the fall season (like me). The Elder Emo ($24) contains 12 shades and is available now for preorder on Sakura’s website.

Ace Beaute gave innovation this week with the fabulous blending of makeup and board games. The brand introduced its Paletteopoly collection, a beautiful collection consisting of the 24-pan eyeshadow palette and game ($49.99), 4-piece Lip Set ($48.99), Magnetic Lash Kit ($48.99), and 4-piece Brush set ($36.99) plus a full collection PR Box ($159.99). The game helps you determine your final makeup look, which is perfect for people who can’t decide which products to use. Paletteopoly is up for grabs on Ace Beaute’s website.

Moira Beauty promised silky smooth skin with its Soft Focus Waterproof Setting Powders. These hydrophobic powders are waterproof and blur imperfections with ease while smoothing the skin. There are 6 shades to choose from, $12 each on Moira’s site.

Wicked Widow Beauty is like most of the world right now; the fascination with Stranger Things is palpable. The brand released the Hellfire eyeshadow palette, its 9 shades named after a person or place in the hit TV show. You can pick the palette up from Wicked Widow’s site for $22.

Bella Jay’s Lashes dropped two more fierce lash styles. Barbie ($12) is dramatic with a flair while Annalise ($9) is flirty and curls perfectly for a cute look. Both lash styles are available on Bella Jays’ website.

Kash Beauty created the ultimate highlight with the beautiful Skin Glaze collection. The liquid highlighter both illuminates and plumps the skin, giving complexions a healthy sheen. There are two shades, Rose Quartz and Gold Beam, and both are available now online for $23.95 USD each or you can get both as a bundle for $35.18 USD.

Yinnabelle Beauty conjured up the perfect badass palette inspired by the Scarlet Witch and Black Widow. Power is a 12-pan palette with a bold color story with reds, yellows, and neutral shades. You can get the palette on Yinnabelle’s website for $26.

Glow With B celebrated its CEO’s birthday in style with the vivacious Silk Glow Getter Lipgloss collection. The limited edition collection features three shades: Birthday Suit (pale pink nude), Birthstone (ruby red), and 23 (coral orange). Each shade is $11 on Glow With B’s site.

Rude Cosmetics added a bit of glam to the mesmerizing Roaring 20s collection. The collection already had 2 glitzy palette in the collection but Excessive gives a chic vibe with its beautiful neutrals and light tones. Excessive is $18.50 online.

Metamorphosis Bf helped improve complexions with the Liquid Bronzer collection. The four shades (Morenita, Beeutiful, Beescocho, and Bronceadita) make contouring and adding warmth the face easier and the formula is buildable and durable. You can pick your perfect bronzer shade for $8.99 or get all four bronzers for $30.99 on Metamorphosis’ site.

Juvia’s Place extended its popular Blushed Duos collection. The six newbies are $16 each; Vol. 1 (deep earth tones), Vol 2 (pops of peach), Vol 3 (burgundy and reds), Vol 4 (soft pinks), Vol 5 (rose tones), and Vol 6 (oranges) are available online.

Which launch is your favorite of the week? Share in the comments and be sure to follow Indie Clique here and on social media (all links are below!) so you don’t miss a single Roundup, swatch, or review.

Photo Credits:

Sakura Moon Beauty (Instagram)

Ace Beaute (website)

Moira Beauty (Instagram)

Wicked Widow Beauty (Instagram)

Bella Jay’s Lashes (Instagram)

Kash Beauty (Instagram)

Yinnabelle Beauty (Instagram)

Glow With B (Instagram)

Rude Cosmetics (website)

Metamorphosis Bf (Instagram)

Juvia’s Place (Instagram)

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