Cosmetic Launch Roundup: July 25-31, 2020

July has been quite the month for product releases and this last week was no exception. This Roundup is slightly shorter but the products are still mesmerizing. Be sure to catch up on the previous Roundups and follow Indie Clique for more.

*An affiliate code is included in this post. I receive a small commission if you choose to use one*

Mamacita Cosmetics launched the La Brown Eyes eyeshadow palette. The palette features a variety of brown shades with a few pops of yellow and gold shimmers. Grab a palette for $20 on Mamacita’s site.

mamacita cosmetics

Alter Ego called upon the Greek goddess of hunt, Artemis, to find the perfect dupe for the Natasha Denona Metropolis palette and she did not disappoint. Artemis features 28 dazzling shades and costs $22 on the Alter Ego’s website.


Ethereal Makeup launched its first eyeshadow palette! The Ethereal Palette has 12 dreamy shades (7 shimmers and 5 mattes) and the packaging is so cute. The palette is available for $35 on Ethereal’s site.

2020-08-02 (7)   2020-08-03

Kaleido Cosmetics finally launched the Skin Luminate blush palette. This cute palette has 3 universal blush shades that work for most skin tones. Skin Luminate is vegan and cruelty-free, costing $22 online.

2020-08-03 (2)

Makeup Chamber launched another eyeliner, the sister to the Precise eyeliner. The new Precise Matte Eyeliner is $7 and is available on the Makeup Chamber’s site.

precise matte eyeliner

Lycheexo jumped on the current trend and released their own water activated UV Liners. There are 8 shades, each costing £6.95/$9.10 or you can get the bundle of 8 for £45.60/$59.70. You can grab your favorite color on Lycheexo’s website.

2020-08-02 (10)

Colourtory is fuelling glitter addictions with the Betty Boop Glitter Collection. This beautifully vintage collection features 11 shades of chunky glitters and are available as singles ($4 each) or as a bundle ($25). The collection is up on Colourtory’s site and you can use my code “Ajmonique” to save 10%!

2020-08-02 (8)

Looxi Beauty has the prettiest single eyeshadow collections and the launch this week is so adorable. Butterfly Kisses features 10 shades of shimmer shadows, $3 each. The shade names are inspired by butterflies and if you can’t pick just one, there is a bundle of all 10 shadows for $30. Butterfly Kisses is sitting pretty online.

2020-08-02 (9)     2020-08-03 (3)

2020-08-03 (6)   2020-08-03 (8)   2020-08-03 (7)

Myali Beauty finally launched! The last time this brand was discussed, we were still waiting for the products to arrive and they have! The Ayubia and Yayah eyeshadow palettes ($36 each), Asna highlight palette ($26), Peachy brush set ($26), and Pigment Primer ($15) are ready for purchase while the Yasmin ($36) and ReexBella ($34) eyeshadow palettes are available for preorder. Everything is up on Myali’s site.

2020-07-15 (6)  2020-07-15 (5) 2020-07-15 (7)

2020-08-03 (5)            2020-08-03 (15)

Have a favorite launch from this week? Comment below and be sure to click the “follow” button to get more product info, reviews, and other beauty content. Also follow my social media pages (links in the sidebar).


Photo credits:

Mamacita Cosmetics (website)

Alter Ego (website)

Ethereal Makeup (Instagram)

Makeup Chamber (Instagram)

Lycheexo (Instagram)

Colourtory (website)

Looxi Beauty (website)

Myali Beauty (website)


©2020 Indie Clique

All written content is copyright of AJ Monique. View the privacy policy for more details.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.