Slowly Getting There

September is almost over and the holidays are creeping ever closer. This week seemed like brands were slowing down a bit as there were fewer releases. But you know with the holidays rapidly approaching, brands are putting the finishing touches on their holiday glam (like the rumored “Royal Affair” from BH Cosmetics). For now let’s…

Rise of Indie Brands

With the rise of social media, companies have a wider reach and consumers are able to connect with their favorite brands. In some ways this means that makeup juggernauts and high-end brands like Urban Decay, Tarte, and MAC have huge followings while some like Wet N’ Wild, Colourpop, and Nyx are growing exponentially.