Cosmetic Launch Roundup: July 24-31, 2022

Ambreesh Cosmetics embodied the saying “patience is a virtue”, finally releasing its first eyeshadow palettes. There are two 9-pan palettes; Eyes On Me is a luscious jewel-toned palette while Me, Myself, and Eye is a glamorous earth-toned palette. Each palette is available now for $36 on Ambreesh’s website.

Withlove Cosmetics made wearing false lashes a bit more bearable with the gorgeous Faux Mink Lash collection. The 8 lash styles are lightweight, and comfortable while still giving your look a bit of drama. You can pick your fave styles for $12 each on Withlove’s site.

Cloudy Sugar Lips took its love of the anime Demon Slayer and turned it into the mesmerizing Demon Sister palette. The 12 shades create a beautiful color story that fits the fantastic artwork on the palette sleeve. Demon Sister is $25.99 online.

Kara Beauty welcomed Leo season with open arms with the 10th palette in its zodiac collection. The Leo palette has 10 fierce shades befitting the 2nd fire sign and retails for $16.99 on Kara Beauty’s website.

Mamacita Cosmetics created another water-activated liner bundle to celebrate the summer. The Tropical Liner bundle features six shades, from flirty pink and blue to yummy yellow and turquoise, all capturing the feel of an island vacation. Tropical is available on Mamacita’s site for $20.

Give Me Glow Cosmetics came back strong with a slew of products to make any makeup addict’s dream come true. First, two new eyeshadow palettes were launched; Teal Nightlife is a gorgeous beach-themed palette and Coral Nightlife is a flirty sunset palette. Each palette has 12 shades and retails for $45. Then 16 shades of Bronzed Bombshell Bronzers joined the fam. The shades range suit most skin tones and include undertones for those who find it difficult to match their shades. You can pick your bronzer shade for $12. Everything is available on GMG’s website.

Edge Beauty added two more palettes to its Mini Mixtures lineup. Tropical is a fun, neon color story and Glamour is a badass neutral palette. Two different flavors but both retail for $12 each on Edge Beauty’s site.

Looxi Beauty took us on a magical trip with the otherworldly Wanderlust collection. 7 vivacious duochrome shades, shifting from pink to purple to blue to yellow. Each shade is $12 or, if you can’t pick a shade, the bundle is $70 online

Aisuri Beauty had fans aspiring to become a mermaid like the one featured on its eye-catching Mermaid Wish Mini Duochrome palette. The 9-pan palette has a cute assortment of duochrome shades perfect for summer. Mermaid Wish is $22.99 on Aisuri’s website.

Kimchi Chic Beauty proved their popularity with yet another collaboration, this time with Kimchi Chic’s bestie, Trixie Mattel. The BFF4EVER collection is limited edition and includes the 20-pan Superstar palette ($45), 4 Lolips Lipsticks ($15 each), 4 TTYLips Glosses ($15 each), Double Diamonds highlighter ($28), Pink Era BRBlush ($16), Girl Fan ($20), and the Full Collection bundle ($189). Catch the collab on KCB’s website.

Moira Beauty promised a sunkissed glow with the Stay Golden Cream Bronzer collection. The six shades have a cream-to-powder formula for a long-lasting effect and to keep skin soft. Each shade is $12 on Moira Beauty’s site.

Beauty Bay supplied the serotonin we needed this week with the mouthwatering New Mood palette. The 20 shades are a myriad of colors to inspire any makeup look. New Mood is $18 online.

Yva Expressions finally released its long-awaited water-activated liners, the 21 shades collectively known as the Eye Candy Hydroliner collection. The colors range from pastels like light pink and blue to bold shades like dark orange, turquoise, and more. Each shade is only $6 on Yva’s website.

Melody Love Cosmetics promised new products and they eagerly delivered the first newbie, the stunning Viola Lash Adhesive Eyeliner. The eyeliner is an eyeliner that also acts as an adhesive for false lashes, making it a must-have. You can get your own Viola liner for $11 on MLC’s site.

Elogical LLC caught our attention with the ambitious Slayer Foundation range. The mattifying foundation comes in 29 shades, easily helping the fairest and deepest complexions find their shade match. Find your shade to slay the makeup game for $25 online.

Yinnabelle Beauty kept things simple yet chic with the Senpai eyeshadow palette. The quad of shadows is black and white, making a classic smokey eye achievable. The Senpai palette is $15 on Yinnabelle’s site.

Playing In Makeup By Yolondo simplified the makeup routine with the Sweet & Creamy Lip and Cheeks palette. There are two variations of the palette but each palette has three shades that serve as both a blush and a lipstick. You can pick your version of the palette for $19.99 on PIMBY’s site.

Just like that, July is done. This month had a flurry of releases and every single launch was amazing. Which launch from this week is your favorite? Comment below and be sure to follow Indie Clique here and on social media (all links below!) so you don’t miss a Roundup, swatch, review, or feature.

Photo Credits:

Ambreesh Cosmetics (website)

Withlove Cosmetics (Instagram)

Cloudy Sugar Lips (website)

Kara Beauty (Instagram)

Mamacita Cosmetics (Instagram)

Give Me Glow Cosmetics (Instagram)

Edge Beauty (Instagram)

Looxi Beauty (website)

Aisuri Beauty (website + Instagram)

Kimchi Chic Beauty (website)

Moira Beauty (Instagram)

Beauty Bay (Instagram)

Yva Expressions (website)

Melody Love Cosmetics (website)

Elogical LLC (website)

Yinnabelle Beauty (Instagram)

Playing In Makeup By Yolondo (website)

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