The world of anime is so enticing and blends effortlessly with the beauty industry; kawaii aesthetic, amazing products, and affordable. Ever since finding one brand on TikTok and expanding my search on Instagram, I’ve found an assortment of anime-inspired indie brands to fawn over so naturally, I’m sharing them with you.
*And yes, there will be a part two to this article*
Officially launched on February 5th, 2021, Aisuri Beauty captures hearts with its kawaii products and bubbly aesthetic. The pink-themed website invites you into a world of adorable and affordable products ranging from eyeshadow palettes to lipsticks to liquid shadows, blushes, and highlighters.
Top picks: Sweet Blush palette ($14.99), Precious Love palette ($20.99), and Kawaii Glosses ($5.99)
Darling Doll Cosmetics
Darling Doll Cosmetics loves a theme. This brand draws inspiration from fantasy, anime, and video games. The products are perfectly crafted to fit the theme. Powerful female characters are displayed in the impressive artwork while the products are pigmented and well worth the money.
Top picks: Cyber Babe LED palette ($45), I’m Baby lashes ($12)
Ohio-based and black-owned brand Yva Expressions is an eye-catching brand, mostly hailed for its gorgeous eyeshadow palettes. The lip glosses and complexion palettes are gorgeous and all of the artwork is exquisitely done. Yva Expressions is definitely a brand to keep an eye on.
Top picks: Magical Glow highlight palette ($16.99), Wildcard palette ($19.99), Shelfie lipgloss ($9.99)
Anime has the bright and kawaii vibe that people quickly associate with the genre but Cinnlilly’s aesthetic gives darker anime aesthetic attention. The chic alternative brand is black-owned and seeks to create an inclusive community for all anime lovers. The mesmerizing products show characters of different races with spectacular artwork.
Top picks: Hollowfy eyeshadow palette ($24.99) and Espeon lipgloss ($9.99)
This brand’s slogan is “Your dreams will come true” and it certainly means it. This Laotian-owned brand launched in July 2021 and creates products that make you feel like you’ve stepped into that anime. A welcome burst of color to liven up your world, Trinadad Cosmetics currently offers eyeshadow palettes, lip glosses, lashes, and body soaps/scrubs.
Top picks: Attack On Paradise palette ($20.99) and Nezuko Whipped Soap ($11.99)
The first brand that caught my eye on TikTok, Yinnabelle Beauty is a lively brand and great for makeup lovers who choose to create flirty and effortlessly feminine looks. The brand dropped in May 2021 and has eyeshadow palettes, face palettes and products, makeup sponges, lipsticks, and more. Most of the products are lighthearted but the brand put a spin on its range recently with the darker-toned Not A Villain collection and Rebel palette. Multifaceted is always good.
Top picks: Cutie blushes ($10 each), Hotaru lashes ($13), and Anime Girl waterproof lipsticks ($14 each)
A brand that proves its motto “You deserve cute makeup.” Taylo Beauty takes great care in creating quality products like eyeshadow palettes, lipsticks, lip glosses, eyeliner, lashes, and brushes with fabulous artwork. The prices range from $7.50 to $30 and the products are definitely worthy of displaying at the front of your collection.
Top picks: Quest eyeshadow palette ($27.99) and Wampire liquid lipstick $11.99
Night City FM
Catering to fans of classic/retro anime like Pokemon, Sailor Moon, Dragon Ball Z, and more. Night City FM is Seattle-based and has lip glosses, eyeshadow palettes, lashes, highlighter, blush, and more, all named after our favorite characters/animes and priced quite affordably. A true must-have brand for nostalgic anime fans.
Top picks: Over 9000 faux lashes ($12.99) and Antagonist lipgloss (7 shades; $12.99 each)
What do you think of these brands? I’m very excited to have found another niche within the indie scene and I can’t wait to try the products. Let me know your thoughts in the comments and be sure to follow Indie Clique here and on social media (all links are below!) so you don’t miss a single post or launch.
Aisuri Beauty (website)
Darling doll Cosmetics (website)
Yva Expressions (website)
Trinadad Cosmetics (website)
Yinnabelle Beauty (website)
Taylo Beauty (website/Instagram)
Night City FM (website)
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