Cosmetic Launch Roundup: February 1-7, 2022

Hex Baby Beauty turned another horror icon into a cute eyeshadow palette, this time with Freddy Krueger. The amazing artwork was done by Erin Figg (@ erinsomnia_art) and features a female Freddy and the rainbow color story is the perfect dreamworld for makeup lovers. Sweet Dreams is $28 on Hex Baby’s website. (You can use code ajmonique to save 10% on your order)

Sugary Cosmetics combined the love of food and makeup into the scrumptious Foodie Love collection. The Valentine collection features the 12-pan Milkshake eyeshadow palette ($27), Pizza My Heart blush palette ($18), and The Chocolate highlight palette ($18). There is a bundle with all three palettes ($58) and a PR Box that includes a surprise product ($65). Foodie Love is up for grabs on Sugary’s website.

Be Fierce Cosmetics made Valentine’s makeup even better with the seductive Love lash collection. These six pairs of flirty lashes (L’Amour, Kissy Face, Cupid, Valentina, Sweetheart, and Enamorada) are the perfect final touch to your V-day looks. Each style is $8.99 online.

Makeup Revolution empowered makeup enthusiasts everywhere with the Power eyeshadow collection. There are five palettes to show the world whose the boss; 90’s Baby, Manifest Boo, Ready Set Go, Dollar Dollar Bills, and Boujee AF. Pick your power on Makeup Revolution’s site for $9.

Kimchi Chic Beauty served both sides of the color spectrum with two gorgeous 25 shade eyeshadow palettes. Send Me Sprinkles is a myriad of vivid colors and Send Me Nude’les has all the nude shades for natural glam looks. Each palette is $28 or you could get both for $50 on Kimchi Chic’s website.

Simply Posh Cosmetics sent a love letter to the upcoming spring season with the Picking Peonies eyeshadow palette. This otherworldly palette has an earthy yet playful color story with a mix of mattes and shimmers. Picking Peonies is $34.95 online.

Loca Lashes popped up with the dramatic lashes we needed in the Cherry Loca collection. There are two lash styles; Wild Cherry is dramatic with tinges of red and orange at the end of the lash while Cherry Bomb is sweet and glamorous with hints of baby pink at the end of the lash. Pick your cherry lash for $9.99 on Loca Lashes’ site.

Ace Beaute expanded its Tropical Vibes lineup with the Tropical Vibes Glimmer Shadows. The four shadows have a cream-to-powder formula with added sparkle. Fan Palm (olive green), Lotus Leaf (chartreuse), and Green Hibiscus (bright emerald) are metallics and Rowan (green to olive) is a duochrome. The shadows are available in a bundle for $28 online.

Pacifica Beauty seamlessly blended makeup and skincare into the Kind Tint Tinted Serum. Similar to BB creams, this serum is breathable and leaves skin hydrated and feeling light. There are 12 shades, $14 each on Pacifica’s site and at Ulta and Target.

Bella & Co released the beautiful Love Struck eyeshadow palette for Valentine’s Day. Love Struck is 9 shades of flirtatiousness and retails for $15 online.

Kara Beauty kept its releases flowing with three new products. First, the MUA Matte Lip Palette ($16.99) launched, its 12 shades being essential for any makeup kit. Then two more Kara Duo palettes dropped. Fly With The Wind (orange/pink) and Bloom Into You (blue/purple) have the perfect color stories for spring and retail for $22.99 each. All three palettes are available on Kara Beauty’s website.


Aisuri Beauty added two more mini palettes to its amazing collection. The Mangekyo quad ($14.99) is inspired by Itachi Uchiha, a character from Naruto Shippuden. The four shadows in the palette are deep and sultry. The other quad palette is Nanamin ($14.99), inspired by Nanami Kento from Jujutsu Kaisen. Mangekyo is available now while Nanamin is preorder only (ships out in early March) online.

Slay Ready Cosmetics kept faces snatched with the Sparkling Blush palette and Love to Bronze Contour collection. The blush palette has 15 shades ranging from nude to unique colors, all for $54.50. 

The Love to Bronze Contour is three palettes; Light to Medium, Medium to Dark, and Dark to Deep. You can pick the right palette for your skintone for $28 online. All four palettes are available online.

Kaleido Cosmetics is back on the Roundup with stunning Cream Clouds Jojoba Cream Blushes. There are four blushes, each infused with jojoba oil, shea butter, and raspberry and blackberry extracts to flatter natural skin tones. Coral Haze (light coral), Rose Mist (deep rose), Creamy Crust (deep mauve), and Pink Custard (rosy pink) are $17 each on Kaleido’s website.

Moira Beauty perfected the brow game with the Angled Brow Pencils. These 8 shades easily line and fill in brows, making any look snatched. Each pencil is $6 on Moira’s site.

La Reina Cosmetics took a little break from creating amazing eyeshadow palettes to curating mesmerizing liquid highlighters. The Liquid Luminizer Highlighters come in four metallic shades: Icy AF (silver), Liquid Gold (gold), Keep It Peachy (champagne gold), and Pretty In Pink (rose gold). Each shade is $15 online.

Baddest Takeover gave Valentine’s Day a twist with the stunning His Ride or Die eyeshadow palette. The 12 shades are sultry and fit the aesthetic of a deep, everlasting love. His Ride or Die is $25 on Baddest Takeover’s site.

I am loving all the cute Valentine’s collections. What do you think of this week’s launches? Share your thoughts in the comments or answer the poll below. Also, make sure you follow Indie Clique here and on social media (links below) so you don’t miss a Roundup, review, or swatch.

*This post includes an affiliate code which saves you money if you choose to make a purchase. I receive a small commission at no additional cost to you*

Photo Credits:

Hex Baby Beauty (website)

Sugary Cosmetics (Instagram)

Be Fierce Cosmetics (Instagram)

Makeup Revolution (Instagram)

Kimchi Chic Beauty (Instagram)

Simply Posh Cosmetics (website)

Loca Lashes (Instagram)

Ace Beaute (Instagram)

Pacifica Beauty (Instagram)

Bella & Co (Instagram)

Kara Beauty (Instagram)

Aisuri Beauty (website)

Slay Ready Cosmetics (website)

Kaleido Cosmetics (website)

Moira Beauty (Instagram)

La Reina Cosmetics (Instagram)

Baddest Takeover (Instagram)

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