Cosmetic Launch Roundup: May 25-31, 2021

Shades by Shan gave skin a radiant boost with the Loose Setting Powder collection. These four shades ensure a beautiful glow while smoothing your skin and locking in your makeup. Each shade is $30 (bundle is $99) and are sold on Shan’s site.


Mamacita Cosmetics took its water-activated liner formula and made it into a beautiful palette. The Pastel Graphic Liner palette features 8 delicate pastel colors. You can grab this beauty for $30 on Mamacita’s website.


Beauty Bay created a vivid world with its Youtopia collection. This bright and bold collection includes the 8-pan Youtopia eyeshadow palette ($10), Shimmer Lip Gloss trio ($20), Youtopia Aquavated Liner palette ($10), and 4 Pressed Pigments ($5 each). The entire Youtopia collection is up for grabs online.


Lobos Glam Boutique gave lipstick lovers what they wanted with 3 beautiful liquid lipsticks. Jenny, Business Baddie, and Desnuda are $9 each online.


Glam Vice Cosmetics announced that it is retiring its name after 2 years in business and will now be called Gavissi Beauty. Now, the new product launched is a collection of water-activated liners, this time in a special duo chrome formula. The Dream Duochrome Retro Liner collection features 12 mystical shades: Dragon (blue-green), Fantasy (pink-light purple), Castle (orange-gold), Magic Forest (green-light purple), Legend (gold), Potion (blue-violet), Wonderland (pink-purple), Crown (dark green-gold), Princess (blush-gold), Glass Slipper (blue-purple), Spell (blue), and Enchanted (blue-green and gold). Each shade is $10 while the bundle plus liner brushes is $135 on Glam Vice’s site.


Lemonade Stand Cosmetics invited us to brunch with its delicate Let’s Brunch eyeshadow palette. With 9 soft neutral shades, Let’s Brunch retails for $20 online.


Hex Baby Beauty gave their Lucid Liners a shimmery makeover. The ShimmerShift Lucid Liners come in 7 stunning shades, each costing $7.77 on Hex Baby Beauty’s website.


Kara Beauty is pretty in pink with the stunning new Pro Palette. Like Totally! is 30 shades of flirty, dramatic pink shades and costs $26.99 on Kara Beauty’s site.

Estate Makeup has four new sultry shades in its Wet Mattes lipstick collection. Juicy, Shade, Truffle, and Candied are varying shades of pink and red, each retailing for $10 online


Makeup Revolution revealed its third collab with influencer Sophdoeslife. Revolution x Sophx is Sophie’s largest collection and includes: Super Spice eyeshadow palette ($18), Mini eyeshadow palette ($10), 3 Face Duos ($10 each), and 2 Lip Kits ($10 each). The full Soph collection is available on Revolution’s site.


Sheglam filled appetites with five delicious new palettes. Smart Cookie, Very Strawberry, Hold The Cone, For Bake’s Sake, and Luv U So Matcha are $7.50 each online.


What do you think of all these collections closing out the month of May? Comment your favorite launches below and click the follow button below so you don’t miss a single Roundup. Also follow me on social media for additional beauty content (links below).


Photo Credits:

Shades by Shan (Instagram)

Mamacita Cosmetics (Instagram)

Beauty Bay (Instagram)

Lobos Glam Boutique (Instagram)

Glam Vice (Instagram)

Lemonade Stand Cosmetics (Instagram)

Hex Baby Beauty (Instagram)

Kara Beauty (website)

Estate Makeup (Instagram)

Makeup Revolution (Instagram)

Sheglam (Instagram)


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 All written content is copyright of AJ Monique. View the privacy policy for more details

Author: AJ Monique

Beauty blogger Youtuber Instagram addict

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