Cosmetic Launch Roundup: May 1-8, 2021

Sheglam dropped 5 new eyeshadow palettes, keeping their promise for new palettes monthly. The newbies are Earth Tempo, Bold Beats, The Blues, Chill Track, and Pitch Pretty. Each palette has 12 shades and retail for $7.50 on Shein’s app and website.

Menagerie Cosmetics released its first ever collaboration, working with beauty blogger Annette’s Makeup Corner. Annette x Menagerie features the 12-pan Serenity eyeshadow palette ($38.95) and the limited edition Churro liquid lipstick ($14.95). Both products are available on Menagerie’s site.

BH Cosmetics gave us its 5th birthstone palette celebrating the month of May. Like it’s sisters, Emerald ($9) contains seven shades and is up for grabs on BH’s website.

Mamacita Cosmetics captured the love we have for our mothers and turned it into a beautiful collection for Mother’s Day. The Hermosa Mujer (beautiful woman) collection features a stunning 16-pan eyeshadow palette ($30), blush/highlight palette ($17), and the Hermosa shimmer lipgloss ($12), and a bundle ($50). Hermosa Mujer is available on Mamacita’s site.

Juvia’s Place followed its bronzed collection with the Blushed collection this week.  Included in this collection is the Blushed Rose eyeshadow palette ($14) and 2 Blush duos ($14 each). You can find the collection online.

Hex Baby Beauty is a new indie brand and was featured in a post earlier this week. To recap, the brand launched with the High Priestess blush/highlight palette ($22), 10 lash styles ($7.99 each), Kawaii lash adhesive eyeliner ($9.99), and 20 water-activated Lucid Liners ($6.66 each or bundled for $100). Everything is up on HBB’s site.

Volashes added to its lip product lineup! The two lip collections, Velour Lips and Glossy Lustre, are perfect for both lipstick addicts and gloss lovers. The Velour lips collection features 3 liquid lipstick shades (Impresso, Java, and Manhattan, $17 each) and the Glossy Lustre includes two glosses (Octavia and Demure, $17 each). Both collections are sold on Volashes’ site.

Lurella Cosmetics joined the water-activated liner trend with its Active Colors collection. There are 14 shades, spanning the rainbow and each one costs $12 online

Colourpop released 9 new Super Shock Shadows in honor of its birthday. The new shades are $5 each) on Colourpop’s site.

Jcat Beauty gave us the matte lipsticks we deserve behind the mask with the Lip Lock Liquid Lipstick. These 8 shades are transfer (and mask!) proof and come in a lovely assortment of reds. Each lipstick is $5.99 on Jcat’s website.

Morphe added another palette to the 35-pan fam. The 35D Desert Bouquet artistry palette ($26) is all earthy tones, from greens and yellows to pops of purple and pink. You can get the palette on Morphe’s site or at Ulta.

Thoughts about this week’s launches? Share in the comments and make sure to follow this blog for future launches, reviews, and more. Also check out my social media pages (links below and in the sidebar).

Photo Credits:

Sheglam (Instagram)

Menagerie Cosmetics (website)

Bh Cosmetics (Instagram)

Mamacita Cosmetics (Instagram)

Juvia’s Place (website)

Hex Baby Beauty (Instagram)

Volashes (Instagram)

Lurella Cosmetics (Instagram)

Colourpop (Instagram)

Jcat Beauty (Instagram)

Morphe (Instagram)

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