Cosmetic Launch Roundup: April 24-30, 2021

The variety of products and brands this week had my heart singing and I have to admit that I have high hopes for summer launches. For now, let’s enjoy the last week of April.

Aliyah Cosmetics had us seeing double with two new 30-pan eyeshadow palettes. Bonita is a colorful dream while Hermosa is perfect for natural glam looks. Each palette retails for $35 on Aliyah’s site.

Kara Beauty gave the people what they’ve been screaming for: colored falsies! These 3D faux mink lashes come in 15 colors to suit every mood and look. Grab your colors for $7.99 each online.


Euphoric Sun gave blushes an adorable twist with the Flushed Bunny Heart Stamp Blushers. The three shades (red, orange, and peach) are $12 each or you can get all three for $33 on Sun’s website.


Prettylit Beauty Shop dropped its second eyeshadow palette after a month of teasing. The Stoner Girl palette features 16 shades in a bright color story and each shade is named after a weed strain. Stoner Girl costs $26 on Prettylit’s site.

Lemonade Stand Cosmetics collaborated with creative company Made In Corpus Christi on the Coastal Collection eyeshadow palette. This 9-pan beauty contains soft hues that speaks to days on the beach. Coastal Collection is $20 on Made In Corpus Christi’s website.

Beauty Creations elevated their amazing foundation formula from last year’s liquid to this year’s powder. The Flawless Stay Powder Foundation comes in 18 shades and covers all three undertones (warm, cool, and neutral) so you can find your match easily. Get “flawless” with your foundation shade for $10 on BC’s site.


JHeartbreak Cosmetics collaborated with LVNDR Beautique to bring us the stunning Clouded Heart Lip Gloss collection. 12 lustrous shades in matte, shimmer, and 24k gold, each shade is $16 and bundled for $180 on JHeartbreak’s site.


Peachy Queen Cosmetics woke up feeling *iconic*, seeing as they gave us the Thank You For Being a Friend eyeshadow palette featuring the Golden Girls. This nostalgic palette features 9 shades named after quotes from each character from the show. Thank You For Being a Friend costs $29.99 online.


Metamorphosis bf got lippy this week with its gorgeous liquid lipstick collection. These 8 matte shades cost $8.99 each and are named: Abigael, Candid, Frisky, Icy, Fetish, Sugar Plum, Aba Ibadan, and Bomb. Grab your fave shade (or shades) online.


Gatita Gang took inspiration from the Powerpuff Girls and gave them a badass makeover with the Mota Girlz collection. This electric collection features a 15-pan eyeshadow palette ($30), 3-piece Lipgloss bundle ($20), a Sticker Pack ($8), and a bundle option ($50). Everything is up for grabs on Gatita Gang’s website.


Estate Makeup served two vibes this week through eyeshadow. The Sugar Daddy eyeshadow palette is a sultry palette for neutral (natural) glam. Babygirl is all about flirty pinks. Whatever your vibe, each palette is $30 and available online.


Loca Lashes surprised fans with 5 Loca Lip Kits. Each kit comes with a matte liquid lipstick and a matching lip liner. The five shades are Mamacita (nude brown), Loca (bright red), Fine Wine (deep red), Baby Love (red with blue undertone), and Wifey (peachy nude). Get your kit for $15.99 on Loca Lashes’ site.


Colourpop doubled up on the quad series but this time with blushes. The Sweet Cheeks collection comes in 5 shade ranges (fair, light, tan/medium, rich, deeply rich) for every skin tone. Grab your quad ($12) or all five ($60) online.


Yva Expressions surprise dropped two new eyeshadow palettes. First up was the 12-pan Sweet Tooth palette, with reds, pinks, yellows, and oranges with yummy shade names. Then the 9-pan Watashi no Ai (“My Love”), a dreamy palette of blues, pinks, and purples. Sweet Tooth ($24.99) and Watashi no Ai ($19.99) are on Yva’s website.

Give Me Glow Cosmetics, after months of teasers, finally launched the mesmerizing Pastel Dreams palette. These 12 shades are everything you need to create ethereal and eye-catching looks. Pastel Dreams is $54 on GMG’s site.


Juvia’s Place brought the heat we needed with the stunning Bronzed Collection. This fierce collection includes the Bronzed Rustic eyeshadow palette ($14), 5 Bronzed Duo bronzers ($18 each), 2 Bronzed Lip glosses ($13 each), 3 Bronzed Mini Liquid Lipsticks ($10 each), and a Lip Liner ($10). The entire Bronzed collection is available online.


Makeup Maniacs Cosmetics took inspiration from a scrumptious treat and gave us the juicy Berries+Cream eyeshadow palette. The 12 berry tones include both matte and shimmer shades. Berries+Cream retails for $28 on Makeup Maniacs’ website.


This week’s launches look incredible; which is your fave? Drop a comment and be sure to follow Indie Clique for more beauty news, swatches, reviews, and more. You can also find me on social media (all links are down below or in the sidebar).


Photo Credits: 

Aliyah Cosmetics (Instagram)

Kara Beauty (website)

Euphoric Sun (Instagram)

Prettylit Beauty Shop (Instagram)

Lemonade Stand Cosmetics (Instagram)

Beauty Creations (Instagram)

JHeartbreak Cosmetics (Instagram)

Peachy Queen (website)

Metamorphosis Bf (Instagram)

Gatita Gang (Instagram)

Estate Makeup (website)

Loca Lashes (Instagram)

Colourpop (Instagram)

Yva Expressions (Instagram)

Give Me Glow (Instagram)

Juvia’s Place (Instagram)

Makeup Maniacs (website)


©2021 Indie Clique

 All written content is copyright of AJ Monique. View the privacy policy for more details

Author: AJ Monique

Beauty blogger Youtuber Instagram addict

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