Cosmetic Launch Roundup: May 8-15, 2019

The beauty industry has revved its engines and I have my work cut out in writing these Roundups. Settle in with glass of lemonade (or your choice of a beverage) and gaze upon the beauty from indie and drugstore brands this week.

Lurella Cosmetics has highlighters! You need the perfect glow for the summer and from the looks of it, Lurella is bringing it. There are 6 highlighting shades and each costs $14. If you need advice on which highlighters will work best for your skin tone, I have you covered with my highlighting guide. Grab your highlighter on Lurella’s website.

Bougie.png                          Jewels

“Jewels”                                                              “Bougie”

Midas Cosmetics hitting us with a Flower Bomb (see what I did there?). The palette is (obviously) called Flower Bomb and is available for pre-order at the price of $29, with orders shipping out on May 24th. The color story is so beautiful and the pressed glitters… Stunning.

Flower Bomb

Rude Cosmetics is expanding their Lingerie collection! The new eyeshadow palette, Wild Nights, is all sultry with the dark and cool tones in the palette. Like the previous two palettes, Wild Nights will be $17.50 and available on Rude’s site by May 15.

Wild Nights

Wispy Winks has 20 new lash styles hitting their site soon. These lashes are a must-have for falsie lovers and for $11 each, the lashes are very good quality. Ellie (the founder/CEO) teased that the site may be available on May 11th, so fingers crossed!

Wispy Winks.png

Rimmel London finally has jelly highlighters! There are three shades ($9 each) an the formula is supposedly bouncy and gives skin a dewy glow. These are currently available on the brand’s UK site but should be in US stores later this month.

Rimmel highlighters (twitter)

De’Lanci is finally back on the Roundup with their Blue palette. This beauty features 30 shades and costs $25. Grab the palette on De’Lanci’s site.

Blue palette

Colourpop is continuing their 5th birthday with an extension of their Ultra Matte lipsticks. The twelve new shades are available in the Kiss N’ Makeup Collection Kit ($59), available only online.

Kiss n makeup

Makeup Revolution launched 24 nude lippies! With nude and color shades for every skin tone, the Lip Boutique line comes in 4 finishes: matte lipstick (6 shades; $5 each), liquid matte (6 shades; $6 each), sheer (6 shades; $4 each), and creme (6 shades; $5 each). The entire lippie collection is available on Makeup Revolution’s site.

Lip Boutique

Juvia’s Place launched the third palette of the Nubian series, Nubian 3 Coral. This palette reminds me of the beach and overall summer season. The palette costs $20 and is currently available online but will be in Ulta stores later this month.

Coral packaging                 Nubian 3 Coral

Drop a comment about your favorite launch of this week and be sure to follow/subscribe to the Trendy Wallet for more launches, reviews, and beauty content about your favorite brands. You can also find me on social media; links are in the sidebar!


Photo credits:

Juvia’s Place (website)

Makeup Revolution (website)

Colourpop (website)

De’Lanci (website)

Rimmel (Twitter)

Wispy Winks (Twitter)

Rude Cosmetics (Instagram)

Midas Cosmetics (Instagram)

Lurella Cosmetics (website)


                                                          ©2019 The Trendy Wallet

 All written content is copyright of AJ Monique. View privacy policy for more details.

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