These indie and drugstore brands are pumping out these new releases like crazy… But I love it! The latest trend in the beauty industry are liquid eyeshadows, which are either a hit or a miss depending on the brand. I feel like I am one of the few beauty bloggers who loves the idea of more liquid eyeshadows, especially if they are affordable. Let’s cut this intro short and delve into the launches!
Rude Cosmetics: This brand has been featured several times here on The Trendy Wallet, most prominently in the article about their new eyeshadow collections: Blackjack 21 and Metropolis. This time the brand is doubling down with two new products.
First up is the upcoming Glit & Glow Lip Glosses, consisting of six shimmery shades: Virgin Glow (silver), Feeling Naughty (ivory), Tease Me (fuchsia), Read My Lips (red), Pucker Up (reddish-brown), and Such a Flirt (dark gold). Each gloss retails for $5 and are available on Rude Cosmetics’ site.
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| Glit & Glow |
Following the lip glosses are 13 shades of stunning liquid eyeshadows. The Star Party Liquid Eyeshadows are based on the galaxy (obviously) and cost $6 each. While all thirteen shades will definitely be included in my eyeshadow collection, the shade Solstice is the perfect shimmery purple that I have been looking for.
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| Star Party eyeshadows |
Kara Beauty: An up-and-coming brand that I discovered via Instagram, Kara Beauty creates gorgeous eyeshadows while maintaining affordable prices. Their liquid lipsticks could honestly retail for more than the $5 that they currently cost. So what is Kara Beauty offering us this time? Well, none other than more liquid eyeshadows!
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| Galaxy Bomb |
The Galaxy Bomb collection presents 11 shades of eyeshadows that are, at least in my opinion, similar to the KKW Beauty Ultralight Beams, but more affordable and more aesthetically pleasing. The Galaxy Bombs are $10 each and are only available on Kara Beauty’s site.
Wet N Wild: This drugstore favorite is no stranger to the blog and for good reason. Wet N Wild announced a surprise launch of three new shades in their MegaLast Liquid Catsuit Metallic lipsticks plus a new collection, Fantasy Makers.
The Fantasy Makers collection consists of 12 body crayons ($3 each), 9 loose pigments ($4 each), 7 face/body stencils ($2 each), 4 palettes ($6 each), 5 highlighting powders ($5 each), 5 glitter eyeshadow palettes ($4 each), 11 metallic liquid eyeliners ($4 each), 5 metallic lipsticks ($5 each), 5 mascaras (5 shades; $4 each), 4 face gems ($3 each), and several others. This collection is expansive and I got exhausted writing this list.
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| My “helpful” collage |
The point is Wet n’ Wild spared no expense for this collection made for Halloween. Everything is under $10 (cue applause) and a myriad of options to choose in order to create your dream collection. From what I understand all of the products are available on Wet n’ Wild’s site but a few will be available in select stores. I’ll give an update when the stores are announced.
Flower Beauty: It seems that glitter is the black for Flower Beauty, given that their previous release was the Supernova Celestial Skin Elixir, a primer/moisturizer with a illuminating effect. Expanding on the glitter comes the new Warrior Glitter Shadows which are liquid eyeshadows with, you know, glitter. There are 6 shades and each retails for $10 on Flower Beauty.
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| Love the packaging! |
Jcat Beauty: If you read the last launch article I mentioned that Jcat began teasing their newest products: 3 eyeshadow palettes. Well they finally gave the release date (September 17), the prices ($14 per palette) and shared swatches on Instagram. Now that the colors have been revealed, I have to give my honest opinion. I feel that these palettes are too similar. Only one palette’s color scheme matched its name while the other two shared similar neutral shades with little bursts of color.
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| Top: Majestic Galaxy; Left: Secret Paradise; Right: Fantasy Dreamland |
The first palette, Secret Paradise, is mostly browns/neutrals with the shimmers providing pops of color.
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| Neutral but with pops of blue |
Fantasy Dreamland follows suit with neutral and warm tones; reds, browns, and gold/light shimmers.
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| Warm-toned fantasy |
The attention-grabbing palette for me was Majestic Galaxy because it seemed like the most well-rounded. There are an equal mix of warm and cool tones. The brown/tan shades are included but so were light shades like there were more colors to choose from.
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| Majestic palette |
Colourpop Cosmetics: Last week we were introduced to the Back to School collection and this week Colourpop is officially welcoming the fall season with their aptly titled Fall Collection. Launched September 13, the Fall Collection features an eyeshadow palette (Good Sport; $16), 6 Lux lipsticks (Like a Snack; $36), a highlighting palette (Crush On You; $18), and 5 liquid eyeshadows (In Retrograde; $30).
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| Fall Collection featuring… leopard print? |
You can purchase the entire collection for $100 or buy individual products online at Colourpop’s website.
Nyx Cosmetics: Approaching the new season with an interesting concept is Nyx Cosmetics, creating a collection based on steampunk. The Machinist Collection is limited edition and is split into three versions: Grind, Ignite, and Steam.
Each version has an eyeshadow palette ($25), lip lacquer ($7), highlighting duo ($12), and a lipstick ($8). Everything is sold individually, meaning you can mix and match the products (don’t mind if I do!). The Machinist Collection is available now on Nyx’s website.
I honestly can’t pick a favorite launch because each product has its own appeal. I am most intrigued by the liquid eyeshadows though. Tell me which brand created your favorite launch in the comments. Be sure to check out The Trendy Wallet on Instagram, Twitter, Facebook, or Pinterest plus subscribe for more articles and other goodies.
Photo credits:
Rude Cosmetics’ (website)
Kara Beauty’s (Instagram)
Wet N’ Wild’s (website)
Flower Beauty’s (website)
Jcat Beauty’s (Instagram)
Colourpop Cosmetics’ (Instagram)
Nyx Cosmetics’ (website)
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