Celebrity-Owned Brands

Ah, celebrities. The glamor, wealth, intrigue, scandals… I could continue but I won’t. One thing that has caught my attention is how many celebs are creating their own cosmetic lines. Rihanna gave beauty gurus something to scream about with Fenty Beauty. Kylie Jenner has amassed a huge fortune starting out with lip kits for Kylie Cosmetics. But as you know, here at The Trendy Wallet we like affordable things so we’re putting the spotlight on celeb-owned brands that are budget-friendly.

Flower Beauty: Drew Barrymore

If you are a fan of watching movies, you probably have heard of Drew Barrymore. She’s an actress, author, model, etc. She’s appeared in movies like Scream, The Wedding Singer, 50 First Dates, and many more. Drew took a step back from acting to raise her two daughters, Olive and Frankie but she is in the public eye again due to acting in the show Santa Clarita Diet and running her cosmetic brand Flower Beauty. Launched in 2014, Flower Beauty seeks to provide “prestige quality and affordable prices” (according to their website). Drew has been vocal about helping women feel good their own skin and feeling confident. The brand advocates for beauty being affordable because most people in the US make minimum wage or slightly less.

The brand is inclusive, with many of the products having a nice range of shades and finishes for different makeup preferences/needs. The brand currently offers makeup, fragrances, and accessories like brushes and cosmetic bags. Most of the items cost less than $20 so if you are going to spend your money on a celeb-owned line, go for Flower Beauty.


Iman Cosmetics: Iman
Supermodel extraordinaire and widow of the legendary David Bowie, Iman knows the ins and outs of the fashion and beauty industries. She applied that knowledge to her own cosmetic brand. She created Iman Cosmetics in 1994, choosing to focus on helping women match their foundation to their skin tones. She has been quite vocal about the need to have all races and skin tones represented in the beauty industry.
One of the most prominent products from Iman Cosmetics is the foundation, with 14 shades and 4 different formulas. The lowest priced item are $8 while the highest priced product is $35 and is a collection of products. Walgreens carries the brand and you can also purchase online.

These are just a few of the makeup brands that celebrities have launched and I am always on the lookout for others. Let me know if I missed any brands and which I should have included.

Make sure to follow Indie Clique for more beauty content and you can also find me on social media (links in the sidebar!).

Photo credits:
Brides.com (Drew)
Nymag.com (Iman)
Flower Beauty website
Iman Cosmetics website
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